Publications
Insights – Brand management with its finger on the pulse
The latest edition from our “Insights” series of publications highlights the topic of modern brand management, focusing as always on our established combination of theory and practice.
We feel strongly about providing a comprehensive insight into the world of brand-oriented business management across all industries, with our finger firmly on the pulse. Ever faster moving product cycles make it vital for brands to be more systematically developed and managed. They create the necessary continuity to ensure the sustainable high profile of a brand.
Integrated brand management
With iBrams, the integrated brand management system, the experts in branding and design have come up with a tool that fulfils all the requirements for establishing a consistent brand identity and flexible brand management. It assists those responsible to develop consistent brand awareness.
THE IMPORTANCE OF INTERNAL BRANDING TO COMPANY SUCCESS
Strong brands are playing an increasingly important role in company success. Over time leading management has come to see them as one of the main drivers of value creation. Real brands are in no way the result of just successful communication; they first come into being through the systematic focusing of all brand-relevant company functions on a differentiating service commitment.
IN-DEPTH INSIGHTS INTO THE WORLD OF MARKETING
From the changing automotive industry to brand transfer to the Chinese market - everything's on the move. Are German companies capable of adapting their established brands to the specifications of the Chinese market? Is the automotive industry ready to handle the new "fast & cheap" mentality?
