Amazon is Germany’s strongest Retail Brand
BBDO Consulting publishes update of the study on trade brand strength in Germany/Online pioneer Amazon outdistances established stationary traders and leads the ranking/Aldi and Ikea follow on 2nd and 3rd place/The Promoted: Saturn and Real, the Demoted: Lidl/Conclusion: Online trading establishes itself as a universal alternative to stationary trade increasingly/Successful interplay of brand promise and customer experience at PoS determines position in the market/Failed enterprise policy burdens brands significantly.Download pdf
