BBDO Consulting study: Crisis deeply changes customers’ expectations

In the context of the global financial and economic crisis, fundamental structural and societal changes are taking place in Germany, too. The basic needs of the customers change deeply and, as a consequence, their expectations towards enterprises, institutions and brands. This is the essential result of a study carried out by the international strategy consulting company BBDO Consulting which enquired, within the framework of a representative questioning, into the impacts of the crisis on the value concepts of the population, the customers’ expectations towards the ideal enterprise and the customers’ expectations towards the financial services sector.