BBDO Consulting-Studie: Kundenpflege erlebt 2010 eine RenaissanceThis article is momentarely only available in german.
BBDO Consulting study: Crisis deeply changes customers’ expectationsIn the context of the global financial and economic crisis, fundamental structural and societal changes are taking place in Germany, too. The basic needs of the customers change deeply and, as a consequence, their expectations towards enterprises, institutions and brands. This is the essential result of a study carried out by the international strategy consulting company BBDO Consulting which enquired, within the framework of a representative questioning, into the impacts of the crisis on the value concepts of the population, the customers’ expectations towards the ideal enterprise and the customers’ expectations towards the financial services sector.
Volkswagen wins BBDO Consulting Best Marketing Company Award 2009The international management consultancy BBDO Consulting and the Chair for innovative brand marketing of the Bremen University have analysed, by means of an empirical study, the success factors of market-oriented companies in Germany. The frontrunner is the Volkswagen AG figuring on the 5th place last year. The 2nd place is taken by the financial services provider Wüstenrot & Württembergische AG followed by consumer goods producer Henkel. The ranking is the basis for the BBDO Consulting Best Marketing Company Award by which, for the 3rd time, the management consultancy has honoured those companies that profited most from its own market-orientation in the past year.
BBDO Consulting study presents surprising result: Marketing budgets resist the crisisA representative study examines the impacts of the economic crisis on business prospects, marketing activities and marketing budgets. The surprising result: More than half of the decision makers questioned expect to maintain their turnover level. Almost 90 % plan to maintain or even to increase their marketing budgets. Investments in improving customers relations are planned, such as the checking of marketing effectiveness. The biggest challenge: The pressure of rising costs.
BBDO Consulting publishes INSIGHTS 10
After the bouncing of the global complexity bubble, we observe, in many
companies, a reversion to “real values”, i.e. to such values that are based on a firm fundament.
So, the principles of a “good trader” are witnessing a renaissance. As a result, stability,
substance and sustainability are becoming (again) essential guidelines of corporate governance.
The present 10th issue of our series INSIGHTS basically deals with the question of how
competitiveness can be increased through an uncompromising market and customer orientation. The
articles take a look at
Further articles deal with which new opportunities the financial reorganization offers for the disclosure of brand values. Last but not least, they deal with how the BBDO Consulting Brand Management System can increase the effectiveness and efficiency of branding.
Amazon is the strongest retail brand in the German mail-order businessBBDO Consulting presents a study on the brand strength in the German mail-order business. The Internet dealer Amazon leads the ranking. Second and third ranked are Tchibo and Quelle.
RATIONAL receives BBDO Consulting Best Marketing Company AwardBBDO Consulting and the Chair for Innovative Brand Management of the University of Bremen analyse the success factors of market-oriented German companies. The winner is RATIONAL specialised in canteen kitchen technology followed by AUDI ranked 2nd place and SolarWorld ranked 3rd.
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