BBDO Consulting presents the brand value ranking of the top 30 on the DAX 30 and
EURO-STOXX 50 in Germany.
Allianz, Deutsche Telekom und DaimlerChrysler are, as in the previous two years, the three
most valuable brands in Germany. Allianz, the financial services firm, has however beaten Deutsche
Telekom to the top spot this year. The brand value of the firm has increased by more than 11%
compared with 2006, from 21,474 million to 23,921 million Euros. These good results and the
sustainable investment in products and services reinforce the brand’s development prospects and its
international orientation. The rising star of the year is the Commerzbank with a value increase of
nearly 30% to 2,093 million Euros. This is due on the one hand to record profits, primarily thanks
to a 70% increase in trading results, but on the other hand also to important developments in
retail banking, which have had a far-reaching effect on the image of the brand, its strength in the
sector and its development prospects. These are the most important findings of a survey conducted
annually by BBDO Consulting, the management consultancy arm of the German BBDO Group, in
collaboration with Prof. Dr. Bernd W. Wirtz of the University of Witten/Herdecke.
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Recent Press Releases
RATIONAL receives BBDO Consulting Best Marketing Company Award
BBDO Consulting and the Chair for Innovative Brand Management of the University of Bremen analyse the success factors of market-oriented German companies. The winner is RATIONAL specialised in canteen kitchen technology followed by AUDI ranked 2nd place and SolarWorld ranked 3rd.
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BBDO Consulting supports customers in systematizing Innovation
In cooperation with RWTH Aachen University (Rheinisch-Westfälisch Tech-nische Hochschule Aachen), BBDO Consulting has developed the "BBDO Consulting Innovation Scan" in order to support enterprises in their innovation management.
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BBDO Consulting broadens its partners’ circle
With Jürgen Schmidt, the management consulting of the BBDO Group enlarges its leaders’ team and takes a further partner in at the Munich office.
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New study from BBDO Consulting: The small and medium-sized businesses must improve their attractiveness as employers
BBDO Consulting publishes a study on the importance of Employer Branding in medium-sized businesses. The result: Every third professional of a medium-sized enterprise considers the specialized and management staff shortages as growth-inhibiting to his business. Nonetheless, 81% do not pursue a clear image designing as an employer, so far.
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cominvest and BBDO Consulting present “Perspectives 2007/2008“
The key results of the representative study “Perspectives 2007/2008” by BBDO Consulting on behalf of investment company cominvest show that the prerequisites for the development of an equity culture in Germany are given. Furthermore three out of four German nationals recognise the need for a private pension and the financial knowledge and willingness to take risks with investments are greater than expected.
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BBDO Consulting presents a study on brand strength in the German retail sector
Tchibo, Aldi, Ikea and dm are Germany’s strongest retail brands. In a ranking of 80 companies across all industry sectors compiled by international top management consultancy BBDO Consulting, Tchibo takes first place with a brand strength value of 7.62 (on a scale of 1 to 10), narrowly beating discount food retailer Aldi (7.54) and Swedish furniture retail chain Ikea (7.51) to the top spot. The other top-ten brands are chemist dm (4th place; 7.43), clothing retailer C&A (5th place; 7.37), Aldi’s competitor Lidl (6th place; 7.32), book retailer Weltbild (7th place; 7.31), perfumery chain Douglas (8th place; 7.14), department store Kaufhof (9th place; 7.04) and Rossman, another chemist (10th place; 7.01). The list is the outcome of a recent survey, “ Retail brands in Germany – brand strength and brand image”, which provides a comprehensive overview of the quality of commercial brand management in Germany. The data was compiled via an independent survey carried out with more than 2,000 individuals (over 16 years old) in September 2007.
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BBDO Consulting makes communications more efficient
A 360° performance review uncovers hidden reserves in communications. A
performance increase of up to 20% is possible.
Brands represent some of the most important intangible assets of a company. Senior
management therefore increasingly expect to see evidence of the performance of brand
communications. The international management consultancy of the BBDO Group, BBDO Consulting, has
developed an integrated analysis tool to help companies identify untapped communications potential
and to increase communications efficiency and effectiveness.
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Real Madrid is the football club with the highest brand value in Europe
BBDO Consulting publishes a list of the 25 most valuable football clubs in
Europe. Real Madrid scores highest, FC Barcelona and Manchester United take second and third place
respectively. The most successful German club is Bayern Munich at number six. The results are
clear: professional brand management is an important value driver even for football clubs.
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German brands under pressure in China
In anticipation of German Prime Minister Angela Merkel’s visit to China, BBDO Consulting Shanghai carries out and presents a survey on the image of German brands in China. Result: despite their familiarity and popularity, German brands are coming under increasing pressure from international competition and lack ‘innovation’.
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Further Press Releases
