On 23rd April the BBDO Consulting Best Marketing Company Award took place in Duesseldorf. For the 3rd time, the management consultancy in cooperation with Professor Dr. Christoph Burmann from the University of Bremen, has honoured those companies that profited most from its own market-orientation in the past year.
Key note speaker was Professor Dr. Dr. h.c. mult Heribert Meffert – “pioneer of the German marketing”.
This year’s winner are Volkswagen AG, Wüstenrot & Württembergische AG and Henkel AG & Co. KGaA.
205 companies listed at German stock exchanges participated the study which was the basis for the Award. The companies were asked about their market-orientation. Apart from this subjective element, objective variables such as profitability & growth power and stock exchange performance of the last five years were considered, too. The Award emphasizes the growing strategic importance of market oriented thinking and acting for a company’s success.
“The consistent market orientation of a company leads to success”, Udo Klein, CEO BBDO Consulting, commented on the study results. “Management virtues are required because market orientation can only become a solid part of the company DNA if the management specifies the basic regulatory.”
